Re-Releases

Joe items are most often regarded in terms of their original release. Yet for those who missed figures and vehicles in the stores, there were often second opportunities. Just as popular movies were often re-released in theaters before the advent of VCRs, many Joes were offered for sale in store-exclusive multi-packs, by mail order, and other ways before the Internet made the second-hand market the easiest place to get even the newest figures.

Mail-in offers also included non-toy merchandise such as wristwatches and personalized dog tags, as well as memberships to the then-current G.I. Joe Fan Club. During the 1980s, a VHS tape of the first Joe miniseries was also commonly available through these offers.


General Re-releases

Releases on Card
Some figures originally available in other formats were released as part of a later single-carded assortment.
Releases in Multipacks
Self-explanatory.
Releases with Media
Some figures have been released with recordings of G.I. Joe animation.
Releases with Vehicles
In two cases, vehicles saw general release packaged with old figures.
Valor vs. Venom Reissues
Several vehicles from 2003's Spy Troops line were released for Valor vs. Venom. Whereas the original releases of the smaller equipment were carded, all these were boxed.

Store-Exclusive Re-releases

J.C. Penney Three-Packs
Available in 1983, possible 1984. These were primarily received through catalog orders but could be found on store shelves. Most or all would have been purchased during the Christmas season. Carded examples are extremely rare, possibly more rare than the store-sold Star Wars three-packs of 1979-1980.
Exclusive Equipment Sets
Exclusive Figure Premium
In 1988, Target released a single-carded Hit & Run figure with a parachute similar to the Parachute Pack (1985) but without the chest straps.
Toys 'R Us Keychains
In 1998, TRU released single-boxed keychain versions of 1994's commemorative figures. The only accessory included was the Pilot's helmet.
Economy-Sized Single Packs
New-sculpt figures were released at low-cost outlets such as grocery and convenience stores in 2004 and early 2005. Some were straight re-releases, some were variants with slightly different shades or paint details, and some are considered new versions. They usually contained fewer or less specialized accessories. Only re-releases are listed here.
Toys 'R Us Multipacks
The TRU-exclusive 5- and 6-packs of the new-sculpt era usually contained new versions of figures. However, there were a couple shortcuts taken in 2005.

Convention-Exclusive Re-releases

Single Bagged Figures
Before 2002, figures released at conventions were simple reissues, usually with random accessories. Some of these, such as Undercover Jinx, are significant, high-demand variants, but most are identical to their store-bought forms.
Multipacks
The 30th-anniversary figures were available together as a set, with some differences, for the 1994 convention.

Mail Offers

Free Cobra Commander
Vehicle insert from 1982, expiration date 1/31/1983. Offers the figure free for 5 Flag Points plus 50 cents postage and handling. Describes Cobra as "the super-secret army that wants to conquer the world and destroy G.I. Joe."
Free Mercenary
Mailed to consumers in late 1982/early 1983, expiration date 2/28/1983. Offers Major Bludd for faces from three Joe figure cards, with receipts dated 1/2/1983 to 2/28/1983. Reaction to this method of payment, as opposed to Flag Points, was negative enough that Hasbro sent out an "apology" explaining the fiasco as a Cobra conspiracy.
Show the G.I. Joe Spirit!
Vehicle insert from 1983, expiration date 3/30/1984. Emphasis was actually placed on the posters and headband rather than the toys, which were relegated to the back of the brochure.
Show the G.I. Joe Spirit!
Vehicle insert from 1984, expiration date 1/30/1985. A reissuing of the previous year's brochure, with a different figure.
For G.I. Joe Team Members Only! (brown)
Vehicle insert from 1984, expiration date 1/31/1985. The first offer to advertise equipment previously sold in stores. Duke recruits the reader for the G.I. Joe Strike Force to use the latest weapons to stop Cobra forces. The accessories did not include their figures.
For G.I. Joe Team Members Only! (green)
Vehicle insert from 1985, expiration date 1/31/1986. A reissuing of the previous year's brochure in a different color. The items offered were identical.
Top Secret Dispatch
Vehicle insert from 1985, expiration date 1/31/1986.
For G.I. Joe Team Members Only! Top Secret!
Figure insert from 1985, expiration date 6/30/1986. Offered the Hooded Cobra Commander.
Restricted to Loyal G.I. Joe Team Members Only!!
Vehicle insert from 1985, expiration date 6/30/1986. This was the first brochure to offer items with or without Flag Points, and the first not to advertise a figure.
Free! Sgt. Slaughter Action Figure
Figure insert from late 1985/early 1986, expiration date 6/30/1986. Served as a proof of purchase, five of which plus one dollar S/H brought a free figure.
S.T.A.R.S.
Transformers insert from 1985 and 1986. In addition to TF merchandise, it included seven pieces of Joe equipment that could be purchased separately or as a set.
Get a Free "Fridge"
Figure insert from late 1986/early 1987, expiration date 6/27/1987. Served as a proof of purchase, five of which plus one dollar S/H brought a free figure.
Join the G.I. Joe Team on Three Exiciting Missions!
Vehicle insert from 1986, expiration date 6/30/1987. The missions described were called Summit, White Knight, and Shooting Star.
Attention! Special Offers!
Vehicle insert from 1986, expiration date 6/30/1987. Sgt. Slaughter briefs recruits on Joe and Cobra equipment. Advertised vehicles only, which could be bought separately or as sets, with or without Flag Points, at a savings of about 75 cents per Flag Point.
Operation Freedom
Vehicle insert from 1986, expiration date 9/30/1987. Joes prepare to free a recon team from a Cobra prison compound in the jungle. The figures could be purchased separately or as a set.
G.I. Joe Troops, You're Doomed to Defeat!
Mailed to consumers during late 1986/early 1987, expiration date 9/30/1987. Cobra threatens the Joes with his best equipment.
G.I. Joe S.T.R.I.K.E.
Vehicle insert from late 1986/early 1987, expiration date 9/30/1987. Dismissing rumors of a Cobra mutiny, Hawk uncovers new Strategies and Tactics to Repel, Immobilize, and Knock-out the Enemy.
B.A.T.T.L.E.
Vehicle insert from 1987, expiration date 1/31/1988. The Sarge selects you for the Basic Artillery Tactical Team to Liquidate the Enemy, with the assignment to infiltrate Cobra headquarters and gather intelligence.
We Need Your Help Now!
Mailed to consumers during 1987, expiration date 1/31/1988. The backstory, narrated by the Sarge, is that the Cobra vehicle drivers are on a mission to destroy a defense installation on the Alaskan coast. Notably, this offer features new character art for all six vehicle drivers, and includes the vehicles belonging to each one.
Operation A.C.T.I.O.N.
Vehicle insert from 1987, expiration date 6/30/1988. Hawk gives orders for a worldwide effort to Attack Cobra Targets In Occupied Nations.
Maneuvers Manual
Figure insert in late 1987/early 1988, expiration date 1/30/1989. A mission to move troops across hostile swamp territory.
G.I. Joe Presents
Figure insert from 1988, expiration date 1/31/1989. Consists of a mini-comic called "Operation: Single-Handed."
Special Assignment: North Atlantic
Mailed to consumers during 1988, expiration date 3/1/1989. The backstory features orders from the Sarge and (in mirror form) Serpentor. The Joes plan an assault on a North Atlantic island seized by Cobra to disrupt shipping.
Is This the End of Sgt. Slaughter?
Vehicle insert from late 1988/early 1989, expiration date 6/30/1989. Cobra Commander holds Sgt. Slaughter hostage, demanding the blueprints for the Defiant.
Top Secret (aka Operation Headbanger)
Vehicle insert from late 1988/early 1989, expiration date 9/1/1989. The Sarge plans an assault on Cobra Island to stop its broadcast of subliminal messages in heavy metal music, which is causing citizens to become criminals and sabotage military installations.
Now, You Can Be the Next Joe!
Vehicle insert from 1988/1989, expiration date 12/31/1989. Also used as a full-page ad in various publications. Consists of the application for the Steel Brigade figure.
Operation Deep Six
Vehicle insert from 1989, expiration date 1/31/1990. Cobra vehicle drivers are holding Keel-Haul captive on an island in the Gulf of Alaska. In this brochure, the VAMP Mark II is called the Desert Vamp, the figure labeled as Steeler is actually Thunder. Note: The Steeler figure quickly ran out and was replaced by Rampage, a variant of Heavy Metal (1985). An "official dispatch" was included explaining the change.
Is This the End of Serpentor?
Figure insert from late 1989/early 1990, expiration date 3/1/1990. Cobra leaders stage an uprising against Serpentor.
Thrills, Chills, Spills, and Excitement!
Vehicle insert from late 1989/early 1990, expiration date 12/31/1990. Tomax and Xamot are using Stingers to destroy ships along Dead Man's Reef to disrupt G.I. Joe's fuel supply. The labels for the Bomb Disposal and Weapons Transport are switched in the brochure.
Stop Cobra in Their Tracks!
Figure insert from 1990, expiration date 1/30/1991. Jinx scouts out a Cobra intelligence gathering mission in the Gulf of Mexico.
The Incredible Shrinking Joes!
Vehicle insert from late 1990/early 1991, expiration date 6/30/1991. Joes have been captured and miniaturized by Destro, and Ace leads a team to get them back. This brochure includes comic panels to tell the story and offers the Micro Figure set.
The G.I. Joe Bugle
Vehicle insert from late 1990/early 1991, expiration date 12/31/1991. This brochure uses art that recalls the WWII era. The FLAK is spelled FLAC in this brochure.
Attack of the Swamp Creature!
Figure insert from late 1991/early 1992, expiration date 9/30/1992. Abandoned Joe vehicles near a pool of slime point to a dangerous presence in Cobra's swamps.
Escape from Doom!
Vehicle insert from late 1991/early 1992, expiration date 9/30/1992. As a sequel to The Incredible Shrinking Joes, the miniaturized Joes (and Cobras) and their vehicles escape from Destro's lab as Quick Kick, Jinx, and Rampage seek to rescue them. The Micro Figure and Micro Vehicle sets were both available through this offer.
Rumble in the Jungle
Vehicle insert from late 1991/early 1992, expiration date 12/31/1992. Double-sided, with Joe toys on one side and My Little Pony on the other. Cobra is setting up bases in the South American rainforest. The Triple T in this brochure is pictured with Night-Force orange weapons and engine cover. This offer also included the Micro Figures set.
Mission Rescue: Code Blue
Mailed to consumers during 1992, expiration date 4/30/1993. In this story, Gen. Hawk is captured and held in a series of booby-trapped tunnels, and Bazooka leads the mission to retrieve him. This brochure included a word game to determine Hawk's location, and also offered the Micro Vehicles as a set. The Steel Brigade figure in this offer was the gold-head variant.
The Secret of the Dark Lagoon!
Figure insert from late 1992/early 1993, expiration date 9/30/1993. G.I. Joe infiltrates Cobra Island to stop production of an energy-sucking machine. Oddly the photo for this brochure shows Ace in the Sea Ray and Hit & Run in the Cobra Battle Barge.
Terror on the Tundra
Vehicle insert from late 1992/early 1993, expiration date 9/30/1993. Serpentor contaminates the ozone layer from Arctic missile sites. This brochure also offered the Micro Vehicles as a set. The Steel Brigade figure in this offer was the gold-head variant.
Terrifying Lasers of Destruction
Vehicle insert from 1993. Joes scramble to the Antarctic and elsewhere to eliminate Cobra's quantum lasers.
Menace in the Wilderness
Figure insert from 1993 and early 1994, expiration date 9/30/1994. Cobra disrupts worldwide communications from Montana.
Top Secret Leader
Figure insert from 1994, expiration date 1/31/1995. The story of Joseph Colton is finally told. Also available with this offer was a twelve-inch figure of Colton. This order used UPCs instead of Flag Points or Battle Points. The larger figures sold out, and after a long delay (spring or summer 1995), late customers received an arctic twelve-inch figure and a refund of their proofs of purchase.
Operation: Rescue Doc
Comic pack insert from early 2008, expiration date 8/31/2008. Cobra Commander announces that Doc has been captured and will be exchanged for six proofs of purchase, red stickers included in the comic packs. Figures began arriving in May.

Other

Prizes
Yojoe.com reports that two figures were released as "prizes at Chuck E. Cheese pizza/arcades and carnivals around the country as 'Skeeball' prizes in 1992 and 1993," bagged with the Terror on the Tundra brochure.

 

Return to the MAIN INDEX.